There's no denying that Microsoft aren't as essential as they once were. Seeking an identity, their former CEO Steve Ballmer came up with a new mantra where Microsoft would become a "devices and services" company, then Satya Nadella took over at the helm and put his new mantra "cloud-first, mobile first" into practice. Amidst a continuing slide, I weigh in with my unqualified opinion on where I believe Microsoft's future lies.
Microsoft recently announced that they were packaging Xamarin's cross-platform development tools with Visual Studio in an attempt to entice developers to produce more shared code and thus encouraging Windows 10 Mobile development. But if recent rumours are correct, Google may trump them.
Windows Phone is in a strange situation at the moment. There's recently been a lot of talk that Windows Phone is dead. In an age when we use technology to build our identities, Microsoft have never been less cool. And if they're going to avoid becoming an irrelevant dinsosaur, Microsoft have to change course.
Here's one for software developers working with Azure: Tired of having to manually start up the Azure Storage Emulator, then having to OK a warning when you shut down? I have the solution for you.
There was a time when the biggest technology companies specialised, they had a specific purpose and expertise. But something has changed in the nature of these companies and now they seem to be branching out into apparently unrelated markets at the expense of their core competencies.